LifeTime Fitness has started running ads amidst the music they play throughout the facility. Most of the time, they go unnoticed by me, but this one was a self-promotion about cycling groups and it caught my attention.
The point of the ad and the cycling group is to encourage participation, involvement and personal challenge toward fitness goals. The end of the ad focused on the participant joining and “never having to do anything alone.” Personally, there are times I enjoy being alone or even riding alone – it’s great quiet time.
What really caught my attention though is that they are focusing on people wanting to be a part of something for encouragement and sense of belonging. If we as humans, social beings, are looking so hard for ways to belong and fit in, why isn’t Christianity growing faster? No, seriously, I’m looking for responses, discussion and answers.